Thursday, 24 December 2009


News From the Xmas market in the Truman Brewery: thermals needed!
This is me at my market stall, looking a little chilly. Unfortunately not many people braved the cold and came shopping on the second floor, so not quite the floods of customers I was hoping for... but I now have plenty of stock for people buying items for their home and office in the New Year.

Next year I'm selling Mulled Wine: £3.50 a cup Cha Ching!

Enjoy your Christmas, it's going to be a busy 2010 for Purewhyte so keep following.

Sunday, 6 December 2009

All I want for Xmas...

Now I don't want to worry you but there are only 18 days until Old Saint Nick squeezes his way down our chimneys!

But fear not the Truman Brewery's ALL I WANT FOR XMAS Design and Gift Market is your salvation with loads of gift ideas...although if you're like me you'll just end up buying stuff for yourself!

Come and join me this weekend (STARTING THURSDAY DEC 10TH - SUNDAY 13TH),
where Purewhyte will be selling its wares.

The space is located on the first floor of F Block, in room T1 at 15 Hanbury Street. MAP


You'll be able to purchase the WARP WALL CLOCKS:

The NEW LIMPET WALL HOOK's made from Timber off-cuts.
Here's a closer look. UK manufactured and designed using the off-cuts from a Norwich based manufacturer. A sustainable design that will look ace on any wall.

All at special Xmas market prices. Plus, a gift wrapping service, handmade recycled present bows, and mince pies if you're quick.

So if you fancy coming along to spend your cash or just bring me a hot chocolate that would be great!

But if you can't make it the products are still available to purchase online via the Purewhyte website.

Friday, 27 November 2009

Flash, bang, wallop, what a picture!

What a photograph...

One day photographic studio in my London Flat!
It's not normally this tidy!
A HUGE thank you to Alison Tanner who succumbed to my pathetic puppy dog eyes and empty pockets to photograph my collection. I owe her big time!
After clearing out what is usually the living room a photographic studio was born. Female efficiency for you!
Photographing the Drew Dining Table.
Rigging up the Gordo Lamp - note the 'safety cushion'!
The new Hound tables.
Thankfully Alison is petite as the flat didn't turn out to be quite big enough!

Hopefully this hasn't spoilt the illusion with a behind the scenes view.
By 10 pm we were done, fewh.....then the fun of making a living room began!

What a picture, what a picture, Um-tiddly-um-pum-um-pum-pum'm. Stick it in your fam'ly album!

Sunday, 8 November 2009


Despoke is 100% Design London's new blog, bringing together a bespoke collection of the best designers, materials science and emerging talent.

Despoke is materials, technology, form and function - a host of ideas and a network of connections from the UK’s largest design show and beyond.

During the launch week of Despoke I was asked their 10 set questions click here to view my interview and browse other designers responses; from Anthony Dickens, Sebastian Bergne and Lime Studio.

Despoke also asks "What are your 3 favourite design objects?" mine are here.

What are yours?

Thursday, 22 October 2009


The Purewhyte Autumn/Winter 2010 Collection.

Launched during the London Design festival.
Just a quick close up review of the products:
The LIMPET WALL HOOK- now available to purchase via the e-commerce section of my website (please click here to buy), it's all very exciting!
These fun mollusc shaped hooks are made from timber off-cuts, and are great for hanging clothing, accessories or I quite like them just to add a bit of colour and interest to a wall. You cannot see the detail in these images, but through the lacquer you still get some texture from the wood grain, and the point is rounded- so no damaged clothes or fingers!
The first batch is in production now; I'm working with a Norwich based company, who was keen to improve their 'green' policy and use their off-cuts for something; perfect timing!
At £14.50 each they're a bargain and a perfect gift for Christmas :)

GORDO TABLE LAMP, these lamps are an extension of the Gordo pendant range which I launched during the Milan Furniture Fair this year. They use the same principal of one continuous line of glass and have been handmade by a Southampton bases lathe glass worker. The cable flexes come in a spectrum of beautiful punchy colours and I am now looking at anodising the funnel to give more choice within the range. The Diameter is 280mm so this can also be used as an up lighter.

Additional colour and laser cut pattern for the HOUND OCCASIONAL TABLES; this design was also originally launched at Milan, but to refresh the design for the next season I added this fuchsia petal pattern.
Stacking a set of four.

THE WARP WALL CLOCK, this is a family of spun aluminium wall clocks, rather than just seeing clocks as a flat wall piece I wanted to create an interesting wall covering that occupies a more 3D space. Below you can see the aluminium and gold anodised finishes.

Well I hope you like them, if you want more information or high resolution images of any Purewhyte products please contact me:

Extra special thanks to Alison Tanner who took these photos- quite an adventure setting up a photography studio in my lounge!

Tuesday, 13 October 2009

Design week final instalment -100% Design Design

Sept 24th-27th
100% Design London was the final show of in September, so I thought I'd add a little insight as to what goes on behind the scenes in the mad panic before the masses of trade and public visitors descend, and the even greater panic to pack away again!

Thankfully I had two 6'4" assistants as I had forgot to pack my Go Go Gadget arms!

After the lights are up everything else is just in bubble wrap.
ta da! And here they come...
This is Ana a journalist from Glamour Magazine Italy showing me the article I'm in. 100% was a great opportunity to put faces to names of so many people I had emailed.
Some new snazzy business cards from the dark blues were the favourites!
100% Futures
And the rest. Unfortunately I didn't get to see much of the show as I constantly manned my stand; you never know who you might miss!
My two most important visitors; my Mum and Auntie :)

Chatting the Chat.
This is my friend Nick half of Sonodesign- the week is slowly taking it's toll as we all start to sit.
Here are the boys from Scott, Rich and Victoria starting to get that middle distance stare that kicks in around 5 ish! The good thing is they get to model their No.3 stool at the same time...very cleaver. I'm designing a bed next time!
Sunday- the last visitor leaves and the mad packing panic begins.
Don't try this at home kids.
And then like that is was over - a blank shell again.

For more information and follow up from 100% design visit Despoke where regular updates and interviews are added.

Sunday, 11 October 2009

100% Designersblock Party!

Party away those aching feet!

At the Designersblock party on Sat 26th Sept - whether they ached from manning your stand all day or walking around the marathon of shows; once the music pumped and the punch flowed all was forgotten and the night began!

The Designersblock office is amazing, an old converted pub that is a mash-up of Hackney squat mixed with uber cool design nuggets in each room. It oozes charm and eccentricity-much like it residents!
Sophie Hedderwick and I had a little nozey around before the party really got going.

Beer o'clock.

This is the Designersblock bathroom with artwork by Chrisine Guitan-a brilliant surprise; with one seat where you get the best view of it! To see Christine painting this work follow this YouTube video.

Erik Griffioen with his boogie shoes on.

followed by some Puff&Flock moves...

Enjoy these short videos:

Footloose more like footless. All I needed was new feet for the next day of standing all over again.